LinkedIn’s algorithm uses job titles as a key indicator to serve relevant job postings. If your current or previous job titles are too niche or creative, LinkedIn may have a hard time matching you with suitable roles. For instance, a title like “Brand Evangelist” might not align with what a majority of employers are searching for. Align your titles with common industry standards so LinkedIn can more accurately match you with fitting opportunities. Understanding this mechanic helps put you in the driver’s seat of your job search.
Job seekers often use internal jargon or overly creative titles that aren’t widely recognized. This can hinder visibility, as recruiters typically search using industry-standard titles. For example, if you list yourself as a 'Software Ninja,’ recruiters looking for a 'Software Engineer' might not find you. Avoid jargon and opt for official or widely accepted titles to ensure your profile is searchable. This tactic not only improves your visibility but ensures recruiters understand your role at a glance.
Begin by researching job postings to identify commonly used titles in your field. Scan job descriptions for roles you qualify for and note the titles used. For instance, if ‘Marketing Specialist’ appears more than ‘Marketing Guru’, the former should be your choice. Use LinkedIn’s search bar auto-complete feature to see related titles and choose one that fits your role. This ensures your profile is aligned with what recruiters expect to find when they're searching for talent.
To update your job titles, navigate to your LinkedIn profile and click the pencil icon next to your current role. Explicitly state your responsibilities and align them with the new, optimized title. Ensure consistency without causing confusion about your actual responsibilities. For instance, if you update ‘Social Media Wizard’ to ‘Social Media Strategist’, briefly add context in your description to clarify your genuine role. This careful balance retains the truth of your experience while improving searchability.
Activating the ‘Open to Work’ feature amplifies your visibility, especially when paired with optimized titles. To use it, go to your LinkedIn profile, click on ‘Add Profile Section’, then ‘Intro’, and select ‘Looking for job opportunities’. Always match this with job titles that align with your career goals. For example, if you opt for ‘Project Manager’, ensure it aligns with the job titles in your experience and headline. This practice bridges the gap between your current profile and potential roles you're keen on.
Recruiters often use LinkedIn’s Recruiter tool, which filters candidates by title, among other criteria. Your job title is a critical element that must match what recruiters are inputting. For example, if searching for a ‘Digital Marketer’, your title of ‘Digital Marketing Expert’ could be a match if industry-wide terms are used. Knowing this, you should avoid concocting unique titles which may not align with traditional search terms. Speak the language of recruiters by using the most universal titles possible.
Ensuring consistency between your LinkedIn and resume isn’t just a good practice—it’s essential. When recruiters cross-reference your resume and LinkedIn, discrepancies can raise doubts. Use Ghosted’s free resume diagnostic to ensure your resume uses the same optimized job titles and keywords as your LinkedIn. Cohesive branding presents you as a reputable candidate who understands the nuances of personal branding. Remember, a strong LinkedIn profile works best when alongside a meticulously crafted resume.
Upload your resume and get a free diagnostic in 2 minutes. No account required to start.
Get my free diagnostic →