Many professionals underestimate the power of LinkedIn’s activity settings. Recruiters often check when you are active or how engaged you are on the platform. By being visible as someone present and engaged, recruiters perceive you as active in the job market. You should increase interactions like commenting on posts relevant to your industry—it raises your profile’s notability. Be strategic about when you're visible online to align with peak recruiter activity hours.
Few users explore LinkedIn’s hidden settings that govern what recruiters can view. Navigate to Privacy & Settings > Visibility > Visibility of your profile & network. Ensure that 'Profile viewing options' are set to 'Your name and headline', so recruiters see who you are immediately. This setting elevates your profile, making it more relatable and human than an anonymous visit.
Even if you aren't actively posting, maintaining an up-to-date and keyword-rich profile makes a difference. Recruiters rely on LinkedIn's algorithm to find candidates, which means your profile must align with industry and role-specific keywords. Review job descriptions similar to those you’re interested in and incorporate those keywords into your LinkedIn Summary and Experience sections.
Recruiters pay attention to how proactive you are on LinkedIn; it signals your engagement level and interest in new opportunities. Regularly participate in industry groups and share articles or insights to showcase your expertise. A recruiter is more likely to engage with profiles that demonstrate industry involvement because it indicates a living, breathing professional rather than a static page.
LinkedIn Premium gives you access to who’s viewed your profile, insights into job listings, and the chance to message recruiters directly. This investment grants you enhanced visibility into recruiter activity and can offer a strategic advantage. Being able to see who has visited your profile helps you tailor your approach when reaching out or updating your content to keep these visitors engaged.
When you view others' profiles, LinkedIn encourages reciprocal engagement, potentially leading to increased visibility. To optimize this, regularly visit the profiles of industry leaders, recruiters, and professionals at your target companies. This tactic not only places you on their radar but also can increase your visibility across their networks. The more your profile is viewed, the higher LinkedIn ranks it in search results.
Just as your LinkedIn acts as a professional gateway to recruiters, your resume should reflect the same quality and consistency. Disparities between your LinkedIn and resume can cause recruiters to question your professionalism. It's crucial to maintain coherence across both platforms. Consider using a service like Ghosted's resume diagnostic tool to ensure your resume matches the sharpness of your LinkedIn profile, presenting a unified professional brand.
Upload your resume and get a free diagnostic in 2 minutes. No account required to start.
Get my free diagnostic →