Aim to post on LinkedIn 2-3 times a week to maintain activity without overwhelming your network. This frequency keeps your profile relevant in the algorithm’s eyes by showing steady engagement. LinkedIn favors content relevance and regularity over sporadic bursts of activity. Consistent posting ensures you're more likely to appear in your connections' feeds when decision-makers are scrolling.
Posting high-quality, thoughtful content is more important than flooding your feed with noise. Each post should provide value: insights from your industry, personal experiences that showcase your skills, or engaging questions for your network. The LinkedIn algorithm prioritizes content that sparks engagement. When your posts generate comments, likes, or shares, it signals popularity, pushing your content up in visibility.
Use 3-5 relevant hashtags per post to increase its discoverability. LinkedIn allows users to follow hashtags related to their interests. Including targeted hashtags helps your content reach audiences interested in your industry or job function. Spend time researching which hashtags are most active or curating your own unique tag that represents your personal brand.
Engage with content from industry leaders and key contacts by leaving thoughtful comments or resharing with personal insights. This can help get your name into conversations and establish you as knowledgeable in your field. LinkedIn's algorithm also scans for engagement history; interacting with posts from influencers or recruiters can increase your profile visibility to them over time.
Optimize your LinkedIn settings to signal openness to new opportunities without broadcasting it to your current employer. Under 'Your Dashboard', navigate to 'Career interests' to specify roles and locations of interest. This setting discreetly informs recruiters that you’re open to offers. This hidden feature can help recruiters find your profile when searching for candidates with your experience.
The LinkedIn algorithm places posts according to relevance and user engagement. Prioritize creating content at times when your network is most active, and interact with others before posting to drive initial engagement. Recognizing these algorithmic cues ensures your activity is optimized for maximum exposure, positioning you in front of recruiters who are scrolling for talent.
A consistent professional presence across your LinkedIn and resume reflects well on you to employers. Ensure your LinkedIn profile compliments your resume’s energy by highlighting achievements and using similar language. Use Ghosted’s free resume diagnostic tool to refine your resume, ensuring it reflects the same high standards as your LinkedIn profile—consistency here can make you irresistible to recruiters.
Upload your resume and get a free diagnostic in 2 minutes. No account required to start.
Get my free diagnostic →